When your eyes feel itchy, it’s a natural reaction to want to rub, rub, rub. It temporarily relieves the itching, and frankly feels great when you’re doing it. Unknowingly, however, you are likely doing short-term – and in some cases long-term – damage to your eyes. Here are some of the detrimental effects that can result from eye rubbing. 

  • Worsening of ocular allergies: rubbing an eye inflamed from allergies starts a vicious cycle. During the allergic ocular response, a chemical called...

Eye doctors typically pride themselves on being able to improve someone’s vision through glasses or contact lens prescriptions. Whether it’s a first-time glasses wearer, or someone having either a small or large change in their prescription, we like to aim for that goal of 20/20 vision.

Despite our best efforts, however, correcting vision to 20/20 is not always a positive outcome for the patient. Whether someone will be able to tolerate their new prescription is based on something called...

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Our Dry Eye Center

Northeast Wisconsin's Optometrists of Choice

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Menasha Office

1255 Appleton Road
Menasha, WI 54952-1501
Phone: (920) 722-6872

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Brillion Office

950 West Ryan Street
Brillion, WI 54110-1042
Phone: (920) 756-2020

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Black Creek Office

413 South Main Street
Black Creek, WI 54106-9501
Phone: (920) 984-3937

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